Vita Coco’s success story

Giles Brook, CEO of Vita Coco discusses how LiveSmart was “transformational” for the Vita Coco workforce.

Giles Brook, CEO, Vita Coco

Key results

  • 70%

    staff uptake

  • 2300

    health insights delivered

The background

Vita Coco is a leader in coconut water and a growing global brand sold in 30 countries. Their purpose is to eat, drink and live well.

CEO Giles Brooks explains they are all about “putting natural goodness into our body” and how important health and wellbeing has always been to him.


The challenge

Vita Coco wanted to help every single employee during what was a challenging time for the business, where employees were feeling the pressure. “I know that we ask a hell of a lot out of our staff and a lot of businesses don’t give their people the toolkits to perform to the level expected. I wanted to give them this – life skills, not just in the Vita Coco workplace, but for when they’re back home too”.

LiveSmart was transformational. I was captivated by the outputs – whether it was about exercise, general health and wellness or nutrition. We built a health and wellbeing programme about the outcomes of the LiveSmart assessment.

Giles Brook, CEO
Vita Coco

The solution

LiveSmart was “transformational” for Vita Coco. Giles was “captivated by the outputs. Whether it was about exercise, general health and wellness or nutrition”. Vita Coco then built their entire health and wellbeing programme around the outcomes of the LiveSmart health assessments by holding workshops with employees based on the aggregated results.

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